What is Content Marketing?

Photo by Malte Helmhold on Unsplash

When you run a business it’s simply not enough to have a blog or website. You can’t hope to get any traffic if you’re not actively marketing the content on your site. So, what exactly is content marketing? Here is what you need to know and how you can go about it.

Content Marketing

Content marketing is the process of getting views on your blog posts or your website pages. One of the best ways you can grow your business is to provide potential clients with concrete information about what you have to offer. This helps potential customers make informed decisions if they need any sort of dental work.

Social Media

Today, you need a social media presence on sites such as Facebook, LinkedIn, and Twitter. Million of people use these sites every day looking for products, reading reviews, and so on. Your content then gets shared with others via these sites so it’s a great way to expand the reach of your business.


Another way to do some content marketing is to use newsletters. You can provide updates about your products and services to your customers or anyone else that just wants information. Be sure to include links to helpful articles on your blog or website that your potential customers can read so they understand the products or services that you offer.

Guest Posting

Guest posting is another way that you can do some content marketing. For example, you can find blogs or websites that are related to your industry and ask if you can do a little bit of guest posting. Sites want to connect with other professionals in their chosen industry.

Content Marketing – Use Videos

Another way that you can do content marketing is not with articles or text but with video. Millions of people use sites such as YouTube each day to search for information. Link the videos to your website. Provide videos on your website about your products. Reviews, updates, industry news, and product showcases would work well.


Creating a lot of articles about your business or your industry can also drive traffic to your site. This can be an effective content marketing strategy.  Websites such as Medium or Substack can be great places ot write content about your business. These sites even pay a little money for views so this extra income can help fuel your business growth.

Sometimes you don’t have time to create your own content, so why not hire a freelancer to do the work for you? If you need articles written you can connect me at balcr@shaw.ca and I will be happy to help you out.


Content marketing is basically getting your message out there to those that need it. In the case of your dental office, you want to get your content out to potential clients that are going to be coming into your office to have dental work done. There are several ways you can do content marketing you just have to find the best method to suit the needs of your business.

I write about sleep apnea for Health Union and WebMD, as well as cover other topics. Contact me about your own writing needs. I would be happy to help you out with your business or blog.

I often write content on Medium. Support Medium writers and join the site for just $5.

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